Share"The secret to effective member communications is meeting members where they are," says Florida REALTORS® CEO Margy Grant, featured as our AE Leader in the Winter 2025 issue of AExperience. In the current real estate environment, your members need timely messaging that resonates with their business needs. In this issue, we outline effective communications strategies, including audience segmentation, message mapping, content calendars, low-cost text and email engagement tools, and good old-fashioned office visits.
Also in this issue: Meet the new RCE designees, read how AEs and volunteers in Georgia and North Carolina sprung into action in response to disaster, and review the dos and don'ts of using the REALTOR® trademark in your communications. See you at AE Institute, April 1–4 in Denver!
In This Issue
Our value and strength as association leaders shine when we are also the chief storyteller for our members, our communities and especially each other.
Learn how one association implemented a ticketing system and a dedicated customer support email address to help a small team serve 1,500 members.
Effective communication means both parties understand each other. Use these strategies to ensure when members reach out, you’re connecting right back.
Hear five essential lessons for successful leadership from Travis Kessler, CEO of Texas REALTORS®, with 48 years of association leadership.
Meet Tilly Holen, "Canine Relations Manager and Chief Scratchetist" at the Portland Metropolitan Association of REALTORS®.
Remembering Steve Volkodav, RCE, CEO of Pikes Peak Association of REALTORS®, Colorado.
Learn more about the eight associations that were recognized as winners of the 2024 C2EX Ambassador Challenge this November.
Members who volunteer as surrogates serve as spokespersons for the news media and champions for the industry.
If you’re a small association, here’s one easy way to use member dues efficiently: Work out of a home office. Here are a few best practices for WFH.
“Helene’s effects were tragic and will be long-lasting, but we are overwhelmingly proud of the REALTOR® community.” —Stacie Adkins
The Hub is a connection tool where NAR members and association staff can network and collaborate. Learn how you and your leaders can make the most of it.
Effective March 2025, Jarrod Grasso, RCE, CEO of NJ REALTORS® has been appointed as NAR's senior vice president of industry relations.
RCE is the only designation specifically designed for goal-oriented AEs with drive, experience and commitment to professional growth.
You want to engage and delight your members. To do that, try using integrated marketing and communications in your annual strategic planning.
If your typical communications target your entire membership, you're missing out on the power of audience segmentation.
Communicating well with your members doesn’t have to mean a large investment. There are plenty of low-cost (and even no-cost) tools available to you.
Associations must lead by example with proper contextual use of the REALTOR® marks.
NAR’s Governance team tackles your questions on the new mandatory bylaw provisions and MLS rules and regulations.
Start here to build a collaborative relationship with your volunteer leaders.
Avoid the dreaded "failure to communicate."
Margy Grant shares her insights on what good communication—and especially communication during a crisis—looks like.
