One of the most effective ways of communicating the practice changes to consumers has been through a grassroots initiative that empowers agents who are REALTORS®. Members who volunteer as surrogates receive content to share in social media and collaborate with NAR and their state and local associations when serving as a spokesperson for news media.

An Aug. 14 media tour alone netted 40 interviews, 460 media spots and an audience of more than 17 million. NAR tracking shows that a majority of the stories resulting from the surrogate program are positive or neutral.

Surrogates receive a regular newsletter with updates and information. To join the surrogate program or suggest members, email surrogates@nar.realtor.

NAR Surrogate Program

NAR Surrogate Program

A community of engaged and active NAR members committed to amplifying important updates and timely information.