Cover of the Meeting the Needs of Buyers and Sellers During and After the Pandemic report

Real estate agents provide high value, and during a pandemic need to meet high expectations.

Key Action Items for Agents During a Pandemic

  • Actively help clients get more out of their online buying and selling experiences
  • Pair virtual tours with written information about home improvements
  • Be sure to include a tour of the neighborhood with the house tour
  • Actively engage in the online search process for/with buyers
  • Be prepared to limit number of visitors in a home at one time
  • Keep it clean—stock up on sanitizer and wipes—they’re likely permanent
  • Understand why buyers/sellers might be litigation-prone
  • Know the protocols, follow them, and don’t be afraid to enforce them
  • Talk to your clients on the phone and via Skype, FaceTime, and Zoom—don’t just text and email them
  • Never forget your value—buyers and sellers need you, and they know it
Bar graph: Importance of agents to buyers and sellers during the pandemic

Download the full reportpdf

Read the news release