Real estate agents provide high value, and during a pandemic need to meet high expectations.
Key Action Items for Agents During a Pandemic
- Actively help clients get more out of their online buying and selling experiences
- Pair virtual tours with written information about home improvements
- Be sure to include a tour of the neighborhood with the house tour
- Actively engage in the online search process for/with buyers
- Be prepared to limit number of visitors in a home at one time
- Keep it clean—stock up on sanitizer and wipes—they’re likely permanent
- Understand why buyers/sellers might be litigation-prone
- Know the protocols, follow them, and don’t be afraid to enforce them
- Talk to your clients on the phone and via Skype, FaceTime, and Zoom—don’t just text and email them
- Never forget your value—buyers and sellers need you, and they know it