The new advertising campaign will go deeper in differentiating REALTORS® from real estate agents.
New commercials will make clear why consumers should be looking for you.
© Havas Chicago
New commercials will make clear why consumers should be looking for you.

Filming has wrapped on the next round of eagerly anticipated commercials for the “That’s Who We R” consumer advertising campaign. The launch a year ago spread the message far and wide about the benefits REALTORS® bring to consumers, communities, and the broader economy.

The campaign has drawn more than 2 billion consumer impressions on television, radio, streaming services, and more.

With the rollout in February, the campaign will go deeper in differentiating REALTORS® from real estate agents and showing the value REALTORS® bring to their clients and communities. Consumers will learn that when they look for the REALTOR® “R,” in commercial and residential real estate, they’re working with a trusted, reliable professional.

Consumer research conducted just 30 days after the “That’s Who We R” campaign launch showed positive movement in public perceptions of REALTORS®, with 80 percent of consumers stating that the campaign makes them more likely to use a REALTOR® in the future.

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Sharing your pride in the “That’s Who We R” campaign has just gotten a whole lot easier. Learn more.