Show Consumers What the ‘R’ Stands For

An example of “That’s Who We R” social media assets, which REALTORS® can download and share for free at Photofy.com/NAR.

Sharing your REALTOR® pride has just gotten a whole lot easier.

Assets can be customized with your photo, name, and contact information.

A new app lets you quickly and easily personalize a selection of content from the National Association of REALTORS®' popular “That’s Who We R” advertising campaign to share on social media. The campaign uses the iconic block R logo, representing membership in the National Association of REALTORS®, to differentiate REALTORS® from non-member agents.

NAR partnered with the content creation app Photofy, to create a custom version of the app that is already pre-loaded with “That’s Who We R” social media graphics and videos, and will be updated as new content becomes available for REALTORS® to share.

“The app is a game changer,” says Jay Mitchell, managing broker of Berkshire Hathaway HomeServices Towne Realty in Norfolk, Va., and 2020 chair of NAR’s Consumer Communications Committee for the National Association of REALTORS ®. With it, you can add your photo, logo, or contact information and share assets to your social media accounts, all in just a few taps. “It takes literally seconds to personalize and post,” Mitchell says, “making it easy for all our members to be a part of the campaign.”