It’s winter (brr!), so why not cozy up with REALTOR® Magazine? You might just find something that’ll help you take your business to the next level. Meet NAR President Kenny Parcell of Utah, and learn the habits that help him achieve results; get ideas for sprucing up your winter listings; hear from a dedicated door-knocker; learn how iBuyers are pivoting; and get inspired by agents who were able to solve eleventh-hour problems to close the sale.
In This Issue
The National Association of REALTORS® 2023 president is on the road, calling on members to get involved and show the REALTOR® difference.
Tech firms offering instant cash to home sellers touted simpler, quicker transactions. But the model is floundering in the housing downturn.
Brokers say the key is to let agents with special skillsets and business models know you have what they need.
Requiring buyer’s agents to call the listing broker before showing a property can bring sellers clarity about how their home is being accessed.
If inexperienced investors are jumping into your market, make sure you have the right skills and knowledge to advise them.
As the economy improves, mortgage rates could dip as low as the 4% range, bringing buyers back to the market.
Younger generations are showing a desire to buy investment properties before—or even instead of—a primary residence.
If you’re in a cold-weather climate, don’t let the winter blues bring down your listing’s curb appeal.
Guillermo Teran, broker associate with Avanti Way Realty in Miami, still believes in the old-school lead generator of knocking on doors.
This year we’re focused on riding with the REALTOR® brand, because the brand is not just an ad campaign; it’s you and me and every member.