NAR Surrogate Program

What is the NAR Surrogate Program?

The Surrogate Program is a community of engaged and active NAR members committed to amplifying important updates and timely information, in collaboration with state and local associations and NAR, through local and national media, social channels, and in their communities. NAR surrogates play a vital role in highlighting the work REALTORS® do for their clients, the industry, and their communities. Surrogates help disseminate:

The unique value REALTORS® provide to home buyers and sellers.
Accurate insights on the recent practice changes and their impact on real estate transactions for buyers and sellers.
Updates on market and industry trends, including the latest information from NAR’s Research and Advocacy teams.
Stories showcasing how REALTORS® positively impact their communities.
Industry news and media coverage that could benefit from a unified response from REALTORS®.

Interested in joining?

Email us at surrogates@nar.realtor

Want to share curated social posts effortlessly?

Join the NAR Social Ambassadors Program

NAR Surrogate Support

As an NAR Surrogate, you will receive:

Weekly email updates: Curated content to share across your social media channels, including national and local news stories, op-eds, and the latest from REALTOR® Magazine addressing industry issues.

Monthly conference calls: Invitations to calls that provide program updates, previews of NAR communication plans and resources, and networking opportunities with fellow Surrogates.

Exclusive resources: Access to a library of Consumer Resource Guides for sharing with the public and special tools like the Practice Changes Toolkit.

Latest research: Access to the latest research on message testing, market trends and new information that impacts outreach to key stakeholders.

Media Protocols

Engagement with local and national media is an important aspect of the NAR Surrogate Program. If you are contacted by the media, we encourage you to:

Local media: Reach out to your state and local communication staff or Association Executive for guidance.
National media: Reach out to the NAR Media Team at media@nar.realtor for support.

Op-Ed Support

In addition to support from your state or local Communication Directors, NAR is here to assist. We can provide sample op-eds and collaborate with you to customize your piece to your needs.

Please reach out to us at surrogates@nar.realtor

Recent Surrogate Successes

Members, surrogates and leaders at the National Association of REALTORS® launched a full-court press to address the question on the lips of national and local news media nationwide: What do the practice changes in residential real estate mean for consumers? Learn more.

Vince Malta

WJCL 22: New Real Estate Rules Take Effect Saturday

Watch video

Jennifer Stevenson

CNN: This Morning Weekend

Watch video

Jennifer Branchini

KRON4: Bay Area REALTOR® Commissions to Permanently Change in August

Watch video

Robert Bartshe

Nevada Appeal: VA Home Loan Change Will Help Vets

Read article

John Smaby

MinnPost: Changes in Rules Regarding Real Estate Sales Are Positive

Read article

Tommy Choi

ABC7 Chicago: New Rules For Real Estate Commission

Read article

Tim Hur

Yahoo Finance: Why 90% of Homebuyers Still Choose Real Estate Agents or Brokers

Read article

Nate Johnson

Black Enterprise: Fact Check: Do people on the market to buy a home have to sign an agreement with a real estate agent first?

Read article

Surrogate Email Archive

Access past emails in our Weekly Surrogate Email repository.
NAR member login required

View email archive

Social Media Assets

Share the gift of information! Surrogates are encouraged to share these assets and suggested copy on social media to promote the numerous Consumer Resource Guides that highlight the REALTOR® value to consumers. Information such as offers of compensation, open houses, negotiating written buyer agreements, and so much more. Share now!