Background

As applications of Internet technology to the real estate business have increased in number, quality, and acceptance by the public, an increasing number of residential real estate brokerage firms have established "online identities." These Internet websites enable real estate professionals to couple the immediate, direct communication available on the Internet with the experience, expertise, and personal professional advice REALTORS® offer clients and customers. There is no question but that such "online identities" are an increasingly integral element in the prospecting and marketing programs of REALTOR® firms.

In anticipation of the increasing use of websites by REALTORS®, in early 2000 NAR’s leadership convened a special work group consisting of members of the Multiple Listing Issues and Policies Committee, Professional Standards Committee, and Risk Management Committee to determine how real estate applications on the Internet might be enhanced so that REALTORS® can inform and serve their clients and customers while, at the same time, assuring that the Internet does not become a medium for exploitation or abuse of the professional relationships and duties by which REALTORS® are legally and ethically bound.

Careful consideration of the issues, technology and the rapidly evolving marketplace led to the NAR Board of Directors approving at the 2000 Midyear meeting refinements to existing policy which authorize MLS participants to display on their websites the listings of other participants, subject to certain requirements and limitations. This policy was revised by the Board of Directors in May and July 2001, May 2005, November 2006, November 2009, November 2010, May 2012, November 2014, May 2015, and November 2015. Most current IDX Policy.

Questions and Answers


Note: These questions and answers are advisory in nature, have not been reviewed or approved by the Board of Directors of the National Association of REALTORS®, and will be updated from time-to-time.

Revised: 1.26.2016


 

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