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The creative approach allows for a variety of stories, both residential and commercial, with relatable and candid moments that emphasize the partnership and value of a REALTOR®. Authentic relationships in the property-buying journey are visualized to help consumers understand that agents who are REALTORS® provide real estate expertise and guidance every step of the way.
As a result, the campaign will be deployed through a fully integrated media plan and within trusted premium environments that will provide both national reach and visibility for NAR’s campaign.
How Does the Ad Campaign Benefit REALTORS®?
REALTORS® fund the consumer ad campaign with an annual special assessment, which provides incredible value to every member. The campaign delivers to a national audience to showcase and differentiate the REALTOR® brand, while driving home the value of working with a real estate professional and property ownership. In 2024 the ad campaign will:
- Demonstrate the value and expertise of a REALTOR® in helping consumers navigate the risks, pitfalls, and complexities of buying or selling a home or property.
- Reinforce the commitment and consumer-first approach of REALTORS®.
- Contextualize the distinction between REALTORS® and other real estate professionals, through REALTOR® expertise, the REALTOR® Code of Ethics, and access to specialty education, data and tools.