ShareReal estate professionals use telemarketing calls and texts to promote their services to consumers, which can be an effective tool when implemented in compliance with relevant laws. Under a new FCC rule taking effect January 27, 2025, agents and brokers promoting real estate services must obtain consent directly from the consumer, known as 1-to-1 consent, before using an ATDS or sending artificial or prerecorded voice messages.
On January 28, 2025, NAR’s Legal and Advocacy Teams hosted a webinar featuring best practices to comply with the TCPA and the new FCC rule to help real estate professionals reduce the risk while successfully leveraging telemarketing calls and texts as part of their promotional strategy.