NAR Library & Archives has already done the research for you. References (formerly Field Guides) offer links to articles, eBooks, websites, statistics, and more to provide a comprehensive overview of perspectives. EBSCO articles (E) are available only to NAR members and require the member's nar.realtor login.
Housing Trends of the Over-50 Demographic
Quarterly Residential Vacancies and Homeownershippdf (U.S. Census Bureau)
The fourth quarter 2024 homeownership rate was highest for those householders aged 65 years and over (79.5 percent) and lowest for those householders under 35 years of age (36.3 percent). Compared to the rates in the fourth quarter 2023, the fourth quarter 2024 rate was lower in the under 35 years of age group, and the rates were not statistically different in the other groups.
Senior Housing Pricing Strategies Diverge in Late 2024 (NIC, Feb. 20, 2025)
“As 2024 ended, the senior housing market witnessed a notable shift in pricing dynamics between independent living (IL) and assisted living (AL) properties. Historically, initial rate growth in both property types moved nearly in tandem…, with operators adjusting pricing strategies in response to similar macroeconomic and demand trends. However, since mid-2024, a clear divergence emerged, with IL properties accelerating initial rate growth and reducing discounting, while AL properties experienced a slowdown in initial rate growth alongside increased discounting.”
U.S. Senior Living & Care Investor Survey and Trends Report (Cushman & Wakefield, Sep. 25, 2024)
U.S. seniors housing property market fundamentals continued to strengthen through the first half of 2024. Stabilized occupancy trended upward for the twelfth consecutive quarter, surpassing 87% as rent growth remained intact, averaging 4.5% through the first half of the year.
56% of survey respondents expect to see little to no change in capitalization rates over the next 12 months, with debt market liquidity being the top concern by 51% of the respondents followed by the current interest rate environment.
Most investors are targeting core-plus investment strategies, at 49% of survey respondents. Nearly 34% of respondents are focused on opportunistic or distressed investment strategies.
2024 Home Buyers and Sellers Generational Trends Report (National Association of REALTORS®, 2024)
For the report, buyers aged 59 to 68 (younger baby boomers) and buyers aged 69 to 77 (older baby boomers) were broken into two separate categories as they have differing demographics and buying behaviors. Buyers aged 59 to 68 made up 19% of recent buyers and buyers aged 69 to 77 represented 12% of recent buyers.
Buyers aged 78 to 98 (the Silent Generation) represented one of the smallest shares of buyers at just 4%.
2023 Home Buyers and Sellers Generational Trends Report (National Association of REALTORS®, 2023)
“Baby Boomers purchased for an array of reasons, primarily the desire to be closer to friends and family due to retirement and the desire for a smaller home. Eighteen percent of Older Boomers purchased a multi-generational home. Older Boomers typically purchased the newest-built home—one that was built in 1996. Baby Boomers expect to own their homes for the longest period of time at 20 years. Young Boomers typically moved the furthest distance at a median of 90 miles, while Older Boomers moved a median of 60 miles.”
Working with Seniors
Support Seniors Struggling with Housing Challenges (SRES® Blog, Dec. 4, 2023)
You're in an ideal position to help older adults navigate housing difficulties. Here are six ways:
- Educate older people in your community about available housing options and guide them to choices best suited to their physical and financial needs.
- Stay current on inventory that could fit seniors' needs.
- Advise aging homeowners on the modifications that will allow them to age in place and connect them with resources—contractors and volunteer groups—to make such upgrades.
- Advocate for aging-friendly zoning changes to allow for ADUs, for example. Take a look at this guide on ADUs from the American Planning Association or these publications about ADUs from AARP.
- Point community members to tools and resources to create a Village model, such as the Village Movement website and AARP’s Senior Planet article on the Village model.
- Provide information, incentives, and resources about budget-friendly upgrades that ease the effects of climate change. Learn more from the US Department of Energy’s Home Energy Rebates FAQs and the Electrify Everything in Your Home guide electrify-home-guide from Rewiring America.
America's Most Affordable Retirement Towns, 2023 Edition (realtor.com®, Oct. 3, 2023)
“To find these new retirement hot spots, we pulled together the median list prices for all U.S. cities over the past year, as well as the U.S. Census Bureau’s median age data for each. Then we scrutinized all of the single-family, condo, and townhouse listings on Realtor.com over the past year, to find the percentage of those listings that used keywords in the description that indicate a retirement-focused community. We used all of this data to identify places with an above-average median age, below-average home prices, and a significant portion of homes that included our senior-friendly keywords. All of the places ranked had a median list price below the national median of $435,450 in August. We included only places near enough to a large population center in order to offer access to decent health care facilities.”
Helping the Most Vulnerable Clients (REALTOR® Magazine, Jun. 15, 2021)
“Homeowners who are losing their memories or have other cognitive challenges need knowledgeable professionals who can help them with their real estate needs.”
How to Market to Senior Buyers, Retirees (Real Trends, Mar. 30, 2021)
Tap into a new market by including seniors in your advertising plan. Understand senior buyers’ priorities and needs, available financing options, and their marketing preferences.
Navigating Seniors and Their Families (SRES® Blog, Mar. 22, 2021)
Be prepared when seniors bring other families into the home buying process. It’s important to build trust and make sure all parties feel heard. Everyone should work toward a common goal of what is best for the buyer.
Reverse Mortgage Basics
What Is A Reverse Mortgage? (Bankrate, Sep. 13, 2023)
“Geared specifically towards seniors, reverse mortgages can be a great tool — but that tool can also turn against them if it’s not fully understood. Here’s how reverse mortgages work, and what homeowners considering them need to know.”
The Reverse Mortgage: A Retirement Tool (Investopedia, May 20, 2022)
Reverse mortgages allow home owners to take out loans against their home equity. There are different types of reverse mortgages and income options. Reverse mortgages can help reduce foreclosures and delinquencies, but borrowers should do their research thoroughly before taking out a reverse mortgage loan.
Protections for Reverse Mortgage Borrowers (Consumer Financial Protection Bureau, Oct. 6, 2021)
“If you are a reverse mortgage borrower affected directly or indirectly by COVID-19, the CARES Act and guidance from the US Department of Housing and Urban Development (HUD) can protect you from default and foreclosure if you have an HECM reverse mortgage.”
10 Facts Heirs Need to Know About Reverse Mortgages (AAG, May 18, 2021)
When a reverse mortgage borrower passes away, loan repayment falls to the heirs. Understand the rights, responsibilities, and options for heirs in the event of a borrower’s death.
New Protections from Foreclosure of Reverse Mortgages (National Consumer Law Center, May 18, 2021)
“Even with a reverse mortgage, homeowners can lose possession of a home for any number of reasons… this article provides information on the risks of foreclosure even for reverse mortgages, sets out new protections from that foreclosure, and also summarizes other rights to avoid foreclosure on a reverse mortgage.”
Useful Websites
AARP Livability Index (AARP)
A project of the AARP Public Policy Institute, the Livability Index rates communities on factors such as housing, health, and transportation for older adults.
Information for Senior Citizens (U.S. Department of Housing & Urban Development)
HUD’s collection of financial assistance resources and guides to help seniors make decisions about their housing.
NASMM (National Association of Senior Move Managers)
The National Association of Senior Move Managers is a membership organization for Senior Move Managers, recognized for its innovative programs and expertise related to senior move management, transition and relocation issues affecting older adults.
Reverse Mortgage Calculator (Mortgage Calculator)
Free calculator to help consumers estimate their future equity balance on reverse mortgage loans.
Senior Housing Choices (SeniorResource.com)
Compare different housing options for seniors, estimate costs of relocating versus aging at home, and find state specific senior housing resources.
SRES® (SRES® Council)
Seniors Real Estate Specialists® designees are REALTORS® qualified to address the needs of home buyers and sellers age 50+.
eBooks & Other Resources
eBooks.realtor.org
The following eBooks and digital audiobooks are available to NAR members:
Boomer Basics (eBook)
Boomer Marketing (eBook)
Future Marketing: Targeting Seniors, Boomers, and Generations X and Y (eBook)
Gilbert Guide to Senior Housing (eBook)
Reverse Mortgages for Dummies® (eBook)
The Complete Guide to Reverse Mortgages (eBook)
How to Age in Place (eBook)
Where to Retire: America’s Best and Most Affordable Places (eBook)
Books, Videos, Research Reports & More
As a member benefit, the following resources and more are available for loan through the NAR Library. Items will be mailed directly to you or made available for pickup at the REALTOR® Building in Chicago.
Boomer Consumer: Ten New Rules for Marketing to America's Largest, Wealthiest and Most Influential Group (Great Falls, VA: Linx, 2007) HD 7293 T39
Reverse Mortgages for Dummies (Hoboken, NJ: Wiley, 2005) HG 2051 L99r
The New Reverse Mortgage Formula: How to Convert Home Equity into Tax-Free Income (Hoboken, NJ: Wiley, 2005) HG 2051 K29
Pocket Idiot’s Guide to Reverse Mortgages (Indianapolis, IN: Alpha, 2005) HG 2040.5 P76
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