Right by you

Benefitting You, and Your Business

'Right by you' is the National Association of REALTORS®’ national advertising campaign and a promise to consumers that clarifies the benefits and value of working with a REALTOR®, a member of NAR, on what may be the largest financial transaction they ever make. 'Right by you' is also a promise to every member — that NAR is here to support you, just as you support, guide and help protect your clients. This includes giving you, only NAR members and REALTOR® associations, exclusive access to an array of turnkey ad campaign materials and other consumer-facing assets for you to leverage.

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Re-establishing the worth of REALTORS®
Our 2025 ad campaign highlights WHY you matter. This has never been so important with real estate brands driving more of the transaction in-app and a DIY culture attracting first time home buyers. The new ads aim to change the use of a real estate pro as a burdensome cost to be avoided, to an essential investment to be embraced.

There are two phases of the campaign, both use emotional storytelling to show how we protect consumers by doing 'Right by you'. Phase 1, 'Don’t DIY' highlights the pitfalls of overconfidence and ignorance, with Phase 2 coming in April.

Re-affirming the REALTOR® brand
Our 2025 consumer ad campaign has never been so important, especially with first time buyers in a DIY culture. No tech app can replicate your human values. And, because you agree to follow the REALTOR® Code of Ethics, it means you put your clients first. The new campaign highlights your ethical expertise and partnership as an essential investment to be embraced.

There are two creative constructs of the campaign, both use emotional storytelling to show how you help protect consumers from themselves.

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Campaign Exposure

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Media and creative work together for the strongest consumer impact. In 2025, CAC media will support this new creative strategy and approach by engaging in media spaces where people seek to enhance their property buying or selling knowledge.

Consumer-Facing Resources

In addition to NAR's advertising to consumers about the REALTOR® brand, NAR also develops content in various mediums, which you can tap into to stay in touch with past, present and future clients.

FAQs

We're here for you. Find answers about the 2025 consumer ad campaign. Explore our FAQs

Terms & Conditions

By accessing or downloading NAR Consumer Advertising Campaign assets, you acknowledge and agree to the Terms and Conditions of the Consumer Advertising Campaignpdf (75 KB) and NAR's Privacy Policy. If you do not agree to these terms, you may not use these assets.

NAR does not guarantee that the advertising campaign materials available through www.nar.realtor, as they exist or as modified by you, comply with your State's or territory's real estate laws and regulations. Before using these campaign materials, please confirm the materials are legally acceptable in your State or territory.

Right by you

NAR's Consumer Advertising Campaign

Benefitting You, and Your Business

Why 'Right by you' Is Right for Now

Campaign Exposure

Consumer-Facing Resources

HouseLogic

First-Time Buyer - Video Show

Real Estate Today - National Radio Show and Podcast

FAQs

Terms & Conditions