ShareAt the National Association of REALTORS®, we’ve always been about empowering real estate pros and bringing serious value to our members. But here’s the thing: We’re not just about any kind of AI. We’re all about responsible AI. NAR has more data and member information than any other organization and we have been leveraging AI to find meaningful trends and insights to better support our members for years. As leaders and stewards of industry data, we hold ourselves to the highest business standards – and this applies to our technological solutions as well. That means we’re harnessing the tech magic in transparent, ethical ways and designed to make your life easier and your business more productive.
So, What is Responsible AI?
Responsible AI is all about creating and using AI systems that work effectively and ethically. We're talking about AI that respects your privacy, avoids those pesky biases, and operates with total transparency.
At NAR, we’re all-in on responsible AI because we want to supercharge the REALTOR® experience, improve member services, and make sure the real estate world benefits from all this tech goodness—without ever compromising our values.
Meet “RB” the NAR REALTOR Benefits® Chatbot
One of the coolest things we’re working on to put responsible tech into action? The NAR REALTOR Benefits® chatbot! Launching in 2025, this AI-driven buddy will be here to help you connect with the products and services you need—fast. Whether you're hunting for discounts or on the lookout for some top-notch training resources, this chatbot will have your back. It serves up personalized suggestions based on your career needs, making sure you get what you’re looking for without wasting a minute.
And hey, it’s not just for quick stuff. Have a more complex question? No problem! The chatbot will seamlessly guide you to the right partner or resource to get the support you need. Oh, and did we mention it gets smarter over time? Thanks to feedback from members, it will be constantly learning and leveling up its game.
Our Recipe for Responsible AI at NAR
Transparency and Trust: The Secret Sauce
At NAR, we’re all about being upfront. We want you to know exactly how we’re using AI to make your life easier. Whether you’re asking about benefits, exploring career resources, or just trying to solve a problem, we’ve got your back with clear communication every step of the way. When you know what to expect, you can trust the process—and we’re here for that!
Data Privacy and Security: Lock It Down
Real estate professionals deal with sensitive stuff. That’s why protecting your data is priority number one. Our AI plays by the rules, and we’re always reviewing our systems to make sure your data stays safe and sound. Plus, we’re not interested in collecting more than we need—just enough to make your experience awesome.
Combating Bias: Keeping It Fair and Square
AI learns from data, but if that data isn’t representative, things can get a little…biased. Not cool! At NAR, we’re all about fairness, so we’ve made sure our AI systems are trained with diverse real estate data. This way, everyone gets equal access to the good stuff, whether you’re in a big city or a small town.
Ethical AI: Doing Right by REALTORS®
We’re not just in it for the tech—we’re in it to help REALTORS® thrive. Our AI tools, like the REALTOR Benefits® chatbot, are designed to give you back your time, boost your business, and offer personalized recommendations that actually matter. It’s AI that works with you and for you, always with an ethical backbone.
Always Improving: Because We’re Never Done
AI is evolving, and so are we! NAR is constantly tweaking and upgrading our AI systems based on your feedback (yes, we’re listening!). The goal? To keep delivering more value to REALTORS® and helping you stay on top of your game.
What’s Next? AI That Makes You Say “Wow”
At NAR, we’re not just about keeping up with the times—we’re setting the pace. Responsible AI is helping REALTORS® work smarter, grow their businesses, and deliver even better service to their clients. And we’re not slowing down anytime soon.
As we continue to roll out new AI-driven solutions, you can trust that we’re doing it with care, transparency, and a commitment to what matters most: helping you succeed. So buckle up and get ready to experience the future of real estate—one that’s powered by AI, but grounded in our dedication to doing what’s right.
Let’s keep shaping the future together—responsibly, ethically, and with a little extra tech magic to keep things fun!