My Florida Regional MLS, one of the five largest MLSs in the country with more than 50,000 subscribers serving the central Florida region, launched a redesigned consumer-facing website at state27homes.com. (Florida is the 27th state of the union.) To compete with the likes of Zillow and Homes.com, the site boasts that it has “the freshest property information, because we’re the original source of the information. Our listing data is updated every five minutes, directly from My Florida Regional MLS. Even better, we are the most comprehensive source for homes for sale in Central and Southwest Florida.” To gain member loyalty, the site doesn’t accept advertising or promote some listings or agents more than others.

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