Use these tips to effectively market yourself as a transparent and ethical real estate agent who knows how to operate in the global landscape.

Comprehensive Digital or Traditional Guides

  • Legal requirements, taxes and restrictions specific to foreign buyers
  • Resources for the Foreign Investment in Real Property Tax Act (FIRPTA)
  • Recommendations for tax professionals specializing in international real estate transactions
  • Visa and residency resources
  • Reputable immigration lawyers
  • Offer insider tips on U.S. business etiquette and real estate norms
  • Due diligence services, including title searches and property condition reports

Transparent Fee Structures

  • Clearly outline all costs associated with buying U.S. property as a foreign investor
  • Explain any differences in fees or processes compared to domestic buyers
  • Provide a reputable source for currency conversion services and cross-border transactions

Social Media

  • Be natural, be yourself
  • Advertise with purpose
  • Be consistent

Email Marketing

  • Send regular and consistent emails
  • Include newsletters to advertise your resources
  • Target your email campaigns

Fill in the Gaps for Clients

  • Be the source for reliable data
  • Ensure property listings are complete
  • Go beyond the listing: what else will help the client?

Pro Tips

  • Make sure the industry partners you refer to also advertise their businesses as transparent!
  • Use disclaimers to help manage expectations and protect against legal issues.
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