RPR® a "Secret Weapon" for Commercial Practitioners

May 1, 2021

If you're a commercial agent, you already know that your success hinges on accessing and leveraging data from multiple sources. But did you know that Realtors Property Resource® (RPR®) puts all your essential commercial data into a single, easy-to-use platform—at no additional cost to you?

Designed exclusively for REALTORS®, RPR® is included in your membership dues and requires no extra fees or upgrades. Impress clients with your ability to seamlessly search listings, generate trade reports, investment analyses, and much more. It's also an exceptional tool for business prospecting.

Recently, RPR® was completely redesigned and reorganized. Users can now instantly toggle between RPR's commercial and residential platforms. Access it anywhere with RPR MobileTM. Make it your own with custom branding, so clients see you as the source of every report.

How Can You Use RPR® Commercial?

RPR can power numerous aspects of your commercial business. Here are just four examples:

1. Active inventory

If your client is ready to buy or lease, RPR® simplifies the process of identifying on-market properties. Its aggregated data feeds include roughly 1 million active US commercial listings.

2. Site selection

Help commercial clients zero in on the areas where they're most likely to find people to support their business. RPR® includes data from Esri, the US Census Bureau, and other sources, making it easy to layer in demographic data, traffic patterns, driving distances, and more.

3. Investment analysis

RPR® also incorporates Valuate® on the platform's commercial and residential sides so you can help clients evaluate a property's investment potential. Run and share multiple scenarios, so clients understand the potential risks and returns of a purchase.

4. Prospecting

You can also use RPR® to identify opportunities to win listings by searching among 56 million off-market commercial properties. Narrow your search by selecting buildings within a specific holding period, properties located within Opportunity Zones, and other filters.

Beyond the US

RPR® only includes US properties, but it can power business with any client that wants to purchase, lease, or invest in US real estate. Its robust reporting tools can increase international clients' confidence in cross-border transactions—and your ability to point them in the right direction.

International members also have access to RPR® and can view most of the data feeds.

Global Perspectives