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For Nykia Wright, CEO of the National Association of REALTORS®, 2025 is going to be all about turning NAR into a trade association for the future while rebuilding relationships with members.
“NAR is really focused on rebuilding the association for today and tomorrow,” Wright told NAR members gathered in Boston Monday for the trade group’s board of directors’ meeting at the conclusion of the NAR NXT conference. “One thing is for certain, the industry is changing and we must lead and change with it.”
According to Wright, a large part of revamping NAR will include a focus on redefining the member experience. To rebuild these relationships and work to redefine the member experience, Wright said NAR will be consulting surveys and focus groups conducted at NAR NXT.
“Through the use of those surveys, we are going to understand a lot more about what people need on the ground, and meet them where they are and organize ourselves accordingly,” Wright said. “Certainly, we need to redefine our relationships with brokerages — large and small, public and private.”
Wright also told attendees that she would soon be announcing the hiring of a special adviser, whom she said will help her “turbocharge and add rocket fuel to getting around the country reestablishing those relationships.”