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A new report from the National Association of REALTORS® (NAR) surveyed buyers and sellers on what they want from their real estate agents. And for all talk about getting a good deal on a purchase or sale, people still just want to find the right home and have a smooth process.
This was unambiguous among homebuyers. When asked what they want their real estate agent to help with, the most common response was “finding the right home,” cited by 49% of buyers.
This concern even outweighed factors related to money. It might be surprising to learn that only 11% said that help with price negotiations is the No. 1 need, while only 14% said they wanted help in negotiating the terms of the sale.
Responses from home sellers suggest they’re more concerned about monetary issues than buyers, but they still have practical matters that take priority.
Help with marketing their home was the top response from sellers at 22%, while pricing the home competitively was a close second at 20%. Help negotiating with buyers registered at just 13%. Logistics such as selling the home on the right timeline (18%) and preparing the house for sale (15%) also registered frequently among sellers.