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Matthew Cenedella brings extensive financial strategy experience and operational leadership to NAR, having held senior roles across multiple organizations, including top audit firms, major corporations, and global associations.
Most recently, Cenedella served as chief operating officer and treasurer for the Women's Tennis Association (WTA), the principal organizing body of women's professional tennis in the world. At WTA, Cenedella played a pivotal role in strategic planning, financial development, and member relations. He spearheaded growing the association's revenues from $40 million to more than $125 million through the strategic development of owned assets, media, and events. Cenedella also shepherded the founding and growth of WTA's new data division to more than $32 million, and he helped establish WTA Ventures at a valuation of $750 million, making it the first purely commercial women's tennis organization.
Prior to his COO role at WTA, Cenedella served as its chief administrative officer, with his oversight extending across key functions including finance, treasury, human resources, compliance, information technology, and onsite operations.
Before joining the WTA in 2010, Cenedella held finance roles at IMG Worldwide, American Greetings, Nestle Waters, Reader's Digest Association, and Deloitte & Touche.
Cenedella holds a bachelor's degree from the University of Notre Dame and a Master of Business Administration from New York University. He is also a certified public accountant (CPA) and a certified internal auditor (CIA). Additionally, he serves as treasurer for the U.S. Center for SafeSport, an organization dedicated to athlete safety in Olympic and Paralympic sports.