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This week, REALTOR® Magazine continues its digital transformation, with all its content moving 100% online under the digital hub “REALTOR® Magazine Media.”
The winter 2025 issue will be the last print edition.
The transition will enable the association to better serve members’ business needs, NAR President Kevin Sears says.
“REALTOR® Magazine Media will continue to provide everything from research on the latest housing statistics to policy updates explained through their impact on your business to the market outlook for 2025,” Sears says. The transition “enables the association to better serve you in the way you work today and in years to come. It’s just one of the ways we’re rethinking our value proposition.”
Three out of four NAR members say they read the magazine, which has published quarterly for the past several years.
The brand encapsulates the organization’s online content from articles and blogs to videos, podcasts and newsletters including the flagship REALTOR® Magazine, as well as CREATE, AExperience, the Drive With NAR podcast, the newsletters Navigate and Edge Up, and more. CREATE, a magazine for commercial practitioners, also moves to digital-only beginning with the spring edition.
REALTOR® Magazine Covers Key Historical Moments in Real Estate
REALTOR® Magazine debuted in the fall of 1998, replacing its predecessors Today’s Realtor® and Real Estate Today (which later became the name of NAR’s popular weekly radio show and podcast). In its first issue, REALTOR® Magazine promised to keep pace with its readers:
“We know that your life is hectic and that the demands of your business are considerable. So, we’ve rebuilt this magazine to be a fast read, filled with the essential business intelligence you need to stay competitive in a dynamic marketplace. ... We’ll make every word count so that you get a high return for the precious time you invest in reading these pages.”
For over two decades since, the magazine has continued to live up to that promise, interpreting the impact for NAR members of some of the industry’s most historic developments, including the rise of the internet; consolidation of the brokerage industry; the multiyear fight to keep large, national banks from entering real estate brokerage and management; the industry’s response to natural disasters like Hurricane Katrina; the 2008 financial crisis and reforms mandated under the Dodd-Frank Act; the impact of COVID-19 and, most recently, the 2024 settlement practice changes.
The magazine also launched two long-running NAR programs that celebrate member achievements: NAR’s Good Neighbor Awards and 30 Under 30.
“The real estate media environment has exploded, with both mainstream and specialty media focusing on real estate as a pillar of our national economy,” says Stacey Moncrieff, REALTOR® Magazine’s editor in chief. “Through it all, we've maintained our position as a publication that both celebrates the achievement of NAR members and serves as a kind of business confidante for them, focused on serving their day-to-day business information needs.”
Future Focus: Adapting to Meet Member Need
In 2024, the team produced more than 500 pieces of business content. Going forward, REALTOR® Magazine Media will be laser-focused on delivering impactful content while continuing to adapt and innovate to reach readers where they are and to support them in their business.
“The digital environment provides us so much runway to fulfill the information needs of members,” says Jennifer Hajigeorgiou, director of content strategy for NAR. “Luckily, we’ve had a digital presence for 30 years—and this transition will enable us to greatly enhance that presence for the benefit of our members.”
The magazine will not only double down on content to help members close deals but also deliver on the association’s “NAR News First” strategy.
