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Every real estate professional knows the satisfaction of handing over the keys to their client’s new home at closing—but that moment isn't the final chapter of the story. If you’re going to deepen your client relationships, enhance your credibility and earn valuable referrals, you should start looking at each closing as the start of your investment in future business.
Members of the National Association of REALTORS® have a powerful tool to maximize this investment and leave a lasting impression: pass-through offers from NAR REALTOR Benefits® partners. These pass-through offers enable you to extend the exclusive discounts and valuable resources that come with your membership directly to your clients, easing common homeownership stresses and enriching their overall experience. Here’s how members across the nation are using these partnerships not only to enhance customer satisfaction but also to cultivate a lasting relationship with clients.
Turning House into Home
Imagine you've just guided a young couple through their first home purchase. After you hand over the keys, excitement gives way to reality: They realize they'll need major appliances quickly.
For Tracy Thayer, an agent with Own Real Estate in Norfolk, Va., this difficult scenario recently became a meaningful opportunity. By directing clients to NAR’s exclusive discounts at GE Appliances, which offers savings on refrigerators, washers, dryers and other essential home items, Thayer eased her clients' financial stress and created a memorable experience.
"They trusted me enough to reach out for the GE offer," Thayer says. "The GE customer service experience was phenomenal—very smooth and accurate."
She says she has personally utilized the GE offer for furnishing her own home, and her positive experience makes her all the more confident in recommending it to future clients. “When I receive great service, I like to pass that resource on to my clients,” she adds.
Proactive Protection and Peace of Mind
Picture a different scenario: Before you leave your satisfied clients to their new home, they mention their next step to navigate various home insurance options. Renee Estes, an agent with Strano & Associates in Belleville, Ill., proactively addresses this stress by strategically incorporating Liberty Mutual’s exclusive NAR insurance discounts into the services she provides her clients.
As soon as her clients go under contract, Estes shares timely, high-value details about Liberty Mutual’s offerings. For example, through the NAR Liberty Mutual pass-through offer, home buyers can save up to 12% on home, auto and renters insurance, ensuring they receive competitive industry rates. Estes makes this offer part of her standard operating procedure with clients. “I tell clients Liberty Mutual shops for them, so they'll always get the best offer available," she says.
Her strategic approach simplifies an otherwise daunting part of the homebuying process, providing clients reassurance precisely when they need it most. The result is clear: “Clients appreciate your services more and remember that positive experience you provided them,” Estes says, emphasizing the importance of always seeking opportunities to "work smarter, not harder."
Decluttering the Moving Experience
Picture your sellers preparing to downsize after living for decades in their family home. They’re overwhelmed by clutter and unsure of what to keep or discard. Real estate professionals can ease these stressful transitions by utilizing NAR’s pass-through offer from 1-800-GOT-JUNK?. This exclusive benefit provides members with a $50 discount on junk removal services, turning a seller’s moving dilemma into an affordable and streamlined experience.
Homeowners downsizing frequently appreciate this service while boxing up items to move, as they often discover many things they no longer need. Agents who offer this benefit make a thoughtful gesture that creates positive, memorable experiences for families navigating major life transitions.
Every Touchpoint Matters
Leveraging partner offers from NAR REALTOR Benefits® is about more than saving money. It's about members enhancing every one of their client interactions, showing commitment to their goals and building trust that endures beyond any single transaction. When REALTORS® anticipate their clients' needs and proactively offer thoughtful solutions, gratitude naturally follows—leading to repeat business and valuable referrals.
By strategically integrating these exclusive partner offers into your client interactions, you deliver meaningful assistance exactly when your clients need it most. Each thoughtful touch transforms routine transactions into enduring relationships. In a market where every detail matters, leveraging pass-through offers helps position you not just as a skilled professional but as an empathetic adviser who understands consumers’ needs, showcasing the unparalleled value of working with an agent who is a REALTOR®.
Enhance Your Client Interactions
Provide your clients with exclusive offers at every stage of their move. Download the customizable flyer for home buyers and sellers to enhance your listing presentations or use it as a handout highlighting valuable savings and benefits they can access.