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Kama Burton’s brokerage has survived and thrived through many market fluctuations. Education and innovative tools, she says, have kept her ahead of the curve over her 20-year real estate career. One of the tools she leans on is a strategic web domain for her website.
A key element of Burton's marketing strategy is leveraging the branding power of .realtor and .realestate domains. These are more than just web addresses; they instantly communicate her expertise and industry focus. “A .realtor or .realestate domain is clear and direct—it tells people exactly what I do,” says Burton, ABR, PMN, broker-owner of CMB Realty Services in Moreno Valley, Calif. She uses multiple domains to channel traffic to one website, building brand authority and reinforcing her local expertise.
The SEO benefits of these domains are significant. Burton emphasizes how .realtor domains, in particular, help boost her business's visibility online. “It’s a crisp, neat way to describe what I offer, and it helps in building traction with search engines,” she says, explaining how the specificity of these domains makes it easier for clients to find her services.
Capturing Local Leads with .realestate
Location-specific domains like .realestate have been especially beneficial for Burton's brokerage, which serves a growing area. “Being able to have a domain that includes my city and my industry is everything,” Burton notes. The .realestate domain gives her an edge in attracting local clients searching for real estate services in the expanding area.
Burton also uses her websites’ customization options to tailor her online presence to her brand. "My website represents who I am and who my company is," she explains. The ability to incorporate her brand colors and messaging makes the website feel uniquely hers and resonates with clients.
Empowering Agents with Professional Websites
Beyond her personal success with these domains, Burton actively encourages her agents—she manages more than 10—to secure their own .realtor domains. This helps them establish a professional online presence while maintaining a cohesive brand identity across the brokerage. Each of Burton’s agents has a personalized space on the brokerage’s website where they can showcase their bio and contact information within a framework that aligns with the overall brand.
"It’s important for clients to see who’s working with them, and the website does a great job of showcasing my team," Burton says. The platform allows her agents to shine while staying connected to the main brokerage website.
Cost-Effective, Feature-Rich Websites
One of the standout advantages of using .realtor and .realestate websites, according to Burton, is the cost-effectiveness compared to other website services. She used to pay nearly $480 a month for a basic website. But using the get.realtor platform to create her websites has saved her money while offering all the features she needs, like MLS integration and agent access. "The peace of mind that comes with knowing I’m getting great value without breaking the bank is priceless," she said.
Another benefit Burton appreciates is the flexibility get.realtor provides. The platform doesn’t lock her into long-term contracts, allowing her to adapt as her business evolves.
A Win-Win for Brokers and Agents
For brokers and agents aiming to elevate their online presence, Burton strongly recommends exploring the website options available through get.realtor. “These websites provide affordable, top-notch solutions that are fully customizable,” she says, stressing that they offer a path to take any real estate business to the next level.
Burton’s experience highlights how .realtor and .realestate websites can benefit real estate professionals by enhancing their brand, improving SEO and providing a consistent, unified online presence. These tools give brokers and agents an advantage in today’s competitive real estate landscape.
Ready to streamline your real estate business? Get started with a free .realtor website today and see how it can elevate your business like it did for Burton.