Under the Sells-Scope: Floorplan Revolution

You love listing new-construction homes, but for some reason the thrill is gone. Maybe you’re tired of handing out the same old folder of floor plan drawings. Maybe that miniature model isn’t capturing the imagination of your prospective buyers.

Brokers and agents selling new homes today need a revolutionary floor plan tool, so I went on the hunt for one. I found Trick3D, a virtual reality and animation studio that produced the short film “An Elf’s Story,” which unveiled one of its latest projects at South by Southwest this month in Austin, Texas: Floorplan Revolution.

In a nutshell, the software, which is still being beta tested, turns traditional two-dimensional floor plans into an immersive experience that potential buyers can navigate from their computers, smartphones, tablets, or via a virtual reality device, all before the physical space is even developed.

I looked at Floorplan Revolution to determine whether this new solution really lives up to the needs of real estate sales and leasing agents. Here are my two initial takeaways after seeing the software in action:

1. It takes less than 10 minutes of your time to request a 3-D virtual rendering. Upload your floor plans to the Floorplan Revolution site and select the relevant parameters and add-ons, such as room dimensions, features, finishes, and furniture. Amazing.

2. No additional hardware is required to receive the virtual rendering other than your computer or mobile device. Doubly amazing.

Watch the video below to see how I used a real new-construction home listed by one of my coaching clients to try this software out. I’ll walk you through the product and the rest of Floorplan Revolution’s benefits, and you’ll also hear my wish list of enhancements for the product.

As real estate brokers, there is no surprise that we want to recruit agents who are talented in generating sales and closing deals. For early adopters, I can see Floorplan Revolution contributing to a brokerage firm's marketing edge in recruiting agents who have long-standing relationships with developers. This tool could also better position a brokerage looking to exclusively list properties for real estate developers and builders.  Of course, a broker would have to effectively market his or her company in the context of offering this innovative technology to these key players.

Floorplan Revolution is currently offering a special price of $950 per floor plan, and I was given a free trial as a beta tester so the company could get my feedback. This commentary, however, was not offered in exchange for the software.

So, what do you think? Will you be considering Floorplan Revolution? I would love to read your thoughts below. Or, give me a shout on Facebook, Instagram, YouTube, or Google+ or at LearnWithLee.Realtor. And, consider getting a copy of my five-star–rated workbook, Plan to Win, to help transform your real estate sales game plan. Here’s to your success.