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Is your existing website optimized to help you secure new business from expat clients, overseas clients, and/or local individuals who want to own property in other countries? Inside, we'll offer specific tips and resources that will help attract the global clients you want. You'll discover numerous content considerations and design decisions that can greatly enhance your website's performance with buyers and sellers.
In This Issue
You’ve earned your CIPS designation. Congratulations! Now, it’s time to ramp up your marketing efforts
Back in 1996, Bill Gates first coined the term, “content is king.”
You may want to “go global” on your home page, or you may prefer to use a primary web page (in the main navigation of your website)
There are many machine translation applications available on the market today.
The visual attractiveness of a website is only a small part of the story—visitors also want a good experience.