That's Who We R

“That’s Who We R” is NAR’s national consumer advertising campaign, welcoming consumers to take a first-hand look at real estate professionals who are REALTORS®. The campaign demonstrates relatable consumer experiences as they navigate the complexities, pitfalls, risks, and rewards of buying or selling a home or property with the ethical expertise of a REALTOR® by their side.

REALTORS® bring value, partnership, and expertise to every aspect of the property ownership journey. A fully integrated media mix of TV, radio, streaming video, digital audio, social, and search will deliver this work to our target audiences nationally.

Leverage an array of turnkey campaign assets, from print ads and social, to billboard artwork and radio scripts. And please share them! These brand-boosting assets will require member sign-in credentials.

View press release.

TV Ads

Please note: We cannot provide video files for download to any of our video spots due to talent and music licensing. However, REALTOR® family may share the spots posted from NAR’s YouTube channel by clicking “Share” under the video and then copying and pasting the provided URL. YouTube also provides buttons to directly share to a number of social media platforms or an embed button to add the video to your blog or website if you are a site owner or administrator.

Remember, these videos will be removed and the links to them on YouTube will be disabled in Feb 2025 when the talent agreements end for this work.

Radio Ads

Please note: Radio spots are not available for download due to talent and music licensing. Radio scripts are available for download and use only as a radio spot, in your local market. The scripts have been approved by NAR legal counsel and may not be altered. There are additional approved radio scripts from prior campaigns archived here.

Expertise :30

Download Expertise :30 scriptpdf (PDF: 63 kb)

Budget :30

Download Budget :30 scriptpdf (PDF: 63 kb)

Trends :30

Download Trends :30 scriptpdf (PDF: 63 kb)

Questions :30

Download Questions :30 scriptpdf (PDF: 63 kb)

The Code of Ethics :30

Download The Code of Ethics :30 scriptpdf (PDF: 71 kb)

Expertise :15

Download Expertise :15 scriptpdf (PDF: 63 kb)

Budget :15

Download Budget :15 scriptpdf (PDF: 63 kb)

Trends :15

Download Trends :15 scriptpdf (PDF: 63 kb)

Buyers Agreement :30

Download Buyers Agreement :30 scriptpdf (PDF: 71 kb)

2024 Bloomberg Radio Partnership & Scripts

NAR’s consumer ad campaign developed a series of custom :30sec and :60sec scripts for a new partnership with Bloomberg Radio. While we can't share the actual audio files recorded with Bloomberg talent, we can share the approved scripts. Each script is available for download. Note: if you are repurposing the copy or having them recorded to air in your market, the scripts may not be altered in any way and must be recorded as-is.

Download: Batch 1pdf (80.61 KB)

REALTOR® Value
Don't Do This Alone
A REALTOR® is Much More Than an App

Download: Batch 2pdf (72.84 KB)

Your Own Agent
What Impacts Price
Commissions
Why Sign an Agreement With an Agent
The Code of Ethics

Download: Batch 3pdf (73.16 KB)

Home as an Investment
Every Buyer is Unique
What You Should Look For in an Agent
Transparent Real Estate System
Fair Housing

Of Note:

Find official member value proposition language that you can pick up and utilize on social media, your bio, webpage, and more on thedifference.realtor.
Review campaign style guide for guidance on correct asset usagepdf.
NAR Earns Recognition for its National Ad Campaigns Promoting Fair Housing and the Community Impact of REALTORS®
The NAR+Photofy app allows you to easily personalize and share the "That’s Who We R" campaign assets on your social media accounts. Sign up today at Photofy.com/NAR.
See and download the Fair Housing Assets here.