RPR enables you to dial into consumer preferences, demographics.
RPR Commercial Report Template on Digital Screens

Realtors Property Resource®, which enables commercial members of NAR to see on-market and off-market properties all in one place, introduces a new report template: the Trade Area template.

With this exclusive tool, you can find actionable insights into consumer preferences, purchasing behaviors and demographic data, helping your clients make informed, data-driven decisions.

What’s unique about the Trade Area template and other Next Gen Reports is the ability to reorder, add and delete elements, allowing you to build a personalized client report. Plus, you can save your customized reports as templates for future use, streamlining your workflow and enhancing your client presentations.

Great Site Selection Tool

The Trade Area template allows you to easily provide business clients with in-depth insights into a specific area, helping your clients identify optimal locations that align with their target market and growth strategies.

Whether it’s for a retailer seeking foot traffic, a restaurant targeting specific demographics or an entrepreneur launching a new venture, the Trade Area template simplifies the process of analyzing and presenting key location data. The report literally lays out where consumers spend and how much they spend on given goods and services.

How to Use RPR’s Trade Area Template

  • 1. Access the Trade Area template. Under the main navigation bar, select “Reports.” Then choose “Beta Report Templates.” Select the “Trade Area” template, and the Select Location model will appear. Enter an area (City, Zip or Neighborhood).
  • 2. Customize Your Report. Use the Report Editor to add, remove or modify data points, ensuring the report meets your client’s specific needs. You can also create and save custom templates for future use.
  • 3. Generate and Share. Run the report and share it with your client. You can use the default title, “Trade Area,” or retitle the report for clarity.

The Trade Area template is also available on the RPR Mobile™ app. Stay tuned for more templates in the coming months, including Market Activity, Neighborhood, School, Valuation Workbook, and Flyer templates.