Logistics and supply chains became hot topics in real estate beginning in the early 2000s, as offshore manufacturing accelerated. For many brokers working with domestic clients, especially those specializing in industrial and retail sales and leasing, questions about international imports arose: How does a product get from Shanghai to the United States? How expensive is it to transport goods? What U.S. port does a corporation select for its port entry, and how do products flow through the U.S. to the consumer’s shelf?
Today, understanding supply-chain management is critical to commercial real estate brokers who want to help clients make real estate decisions that support the efficient distribution of goods. This year, I’ll be producing a series for CREATE Magazine on different aspects of transportation that you should be aware of in your work with industrial, wholesale and retail clients.
Let’s start with the basic question: What is the definition of “intermodal”? Simply, it is the transfer of products involving multiple modes of transportation. In the logistics world, there are four main modes of transportation: air, truck, rail and ship. A company that engages more than one of these modes is said to be “intermodal.”
Yes, there are other forms of transportation; the Keystone Pipeline, for example, moves oil from Canada to the U.S. In congested cities, vans and even bicycles may be a company’s preferred mode of transportation. And, of course, Amazon is experimenting with drones to reduce delivery to one or two hours “click to pick.” (That term refers to the time between when you purchase and when the product arrives at your door.)
A Hefty Cost
Sometimes, an intermodal client looking for space in an area will rely on a broker to contact the representatives of transportation companies to talk about shipping scheduling and delivery. Whether or not you’re involved in those kinds of activities, you should know the basic terminology, as well as the basic economics of supply-chain management.
Over the past 15 years, I’ve studied reports on supply-chain costs and toured numerous ports. Based on my reading and conversations with clients, I estimate that, for companies that transport goods overseas from China, transportation typically accounts for about 60% of total operating costs. A December 2023 article by St. Louis–based Anders CPAs + Advisors indicated that transportation can range as high as 86% of operating costs.
You don’t need to be a transportation expert to understand that transportation takes a big piece of the pie. Add in the cost of inventory, labor and customer service, and that does not leave much in the budget for rent. By the time a real estate director approaches you about space availability, the company has likely committed 90% or more of its budget. Budgeted rent costs in the logistics industry tend to range between 4% and 6% of total supply-chain costs. Rent is important, but the cost and mode of transportation highly affects real estate site selection and lease negotiations.
Transportation costs vary depending on the mode. Below, take a closer look at the four main modes of transporting goods from most expensive (air) to least expensive (ship). Because this article is about intermodal, the analysis is geared toward companies that import goods from overseas.
Be a One-stop Shop
Today, if you’re working with clients who ship goods from overseas, your professional services should go beyond knowledge of warehouse availability and rental rates. It’s useful to know the answer to questions such as:
- Which port(s) of entry do they use?
- Are there adequate warehouse facilities nearby?
- Are there adequate transportation options (rail or truck) from ship to warehouse?
- Does the final customer base its port decision on geography of its client location?
- Does the port have rail or highway access?
- Where is the destination?
All these questions involve intermodal transportation, and an end user expects a real estate broker to be ready with the answers. By understanding your client’s transportation requirements, having a strong network of contacts within all four modes of transportation, and knowing the availability of the intermodal transportation for selected buildings you can be a valuable partner to your client’s real estate team.