Recruitment and retention are crucial strategies for real estate brokers to build a successful, stable, and productive team of agents. Here's a breakdown of both terms:

Recruitment involves attracting new real estate agents to join the brokerage.

Retention focuses on keeping these agents happy, motivated, and loyal to the brokerage.

Combining these strategies helps real estate brokers build strong teams and retain top talent, driving long-term success for the brokerage.

 

 

Advertisement