• Referral by friend, neighbor or relative is the most commonly cited method sellers used to find their real estate agent.
  • Thirty-nine percent of sellers used a referral to find their agent, and an additional 22 percent used an agent they had worked with before.
  • The typical seller only contacts one agent during the selling process, further emphasizing the importance of personal relationships in real estate.
  • Sixteen percent of sellers contacted two agents before selling their home and 18 percent contacted three or more agents.
  • Among recent sellers who used an agent, 85 percent reported they would definitely (69 percent) or probably (16 percent) use that real estate agent again or recommend to others.