ShareCommittee/Subcommittee/Forum Name: AEC/Association Executives Institute Advisory Board
Chair: Brendan Bailey, RCE
Vice Chair: Tiffany Claxton, RCE
Liaison: Matt Difanis
Goal #1
To plan the 2025 AE Institute curriculum by identifying programming issues, trends, and knowledge needs of REALTOR® association executives in the U.S. This involves seeking input from a broad base of internal and external REALTOR® organization constituencies and subject matter experts. Results from the 2024 AEI overall evaluation will also guide the 2024 curriculum efforts, along with NAR’s Strategic Plan and the AE Core Competencies.
Expected Outcome
The input from a variety of stakeholders, coupled with the data from the 2024 AEI, will help the advisory board craft programming and networking opportunities that are most desired by the AE community. This will be proven through the course, speaker, and overall program rating for the 2025 Institute, which will be 4.0 or above (on a 5.0 scale, with 5.0 being the highest).
Action/Update
Through virtual meetings and a live planning session, the advisory board created the 2025 AE Institute curriculum, which takes into account NAR’s strategic priorities, as well as the current environment and demands that REALTOR® associations are facing. The board identified internal and external subject matter experts to share timely, need-to-know information and resources with the AE community.
Goal #2
Incorporate more structured networking opportunities into the 2025 curriculum.
Expected Outcome
Attendees will have a range of networking opportunities from the moment they arrive to the moment they leave to maximize the exposure they have to various REALTOR® association management practices, which is a core reason they attend the AE Institute.
Action/Update
The 2024 AE Institute Advisory Board has a dedicated networking breakout team to address all forms of networking at the 2025 AEI; not simply the typical networking roundtables. This includes networking experiences such as yoga, meditation, and “speed networking” (similar to a speed dating format).
Goal #3
Create the 2025 curriculum through content curated by the AEI Advisory Board as well as through targeted speaker presentation proposals.
Expected Outcome
Allowing the Board to create content as well as rely on trusted content and presenters lets them bring the best of both to attendees and ensure their AE Institute experience delivers what they need to successfully serve their members.
Action/Update
The advisory board used data from the 2024 AE Institute overall evaluation to guide its curriculum efforts. They defined the topics and identified the best speakers to present the content to our AEs. Some of the programs scheduled for 2025 focus on topics such as selling NAR’s value, managing disruptive members, guiding your board toward a strategic mindset, and nurturing mental wellness.
Goal #4
The 2024 AEI Advisory Board will contribute programming ideas to the AEI Year Round Webinar series (a spin-off of AEI).
Expected Outcome
The AE Institute Advisory Board plans an annual curriculum that ensures association executives across the country, regardless of their ability to travel, have the tools they need to manage the REALTOR® organization and offer the products and services that help ensure members’ success.
Action/Update
Once the 2025 AEI curriculum is finalized, those curriculum ideas that didn’t get programmed for the live event will be considered for an AEI Year Round Webinar.
Goal #5
Continue to work with staff to enhance the visibility of the AEI mobile app and make it the trusted source for any and all AEI information.
Expected Outcome
The mobile app becomes the single clearinghouse for all AEI programming and event information that needs to be disseminated to attendees. The mobile app launches in the first quarter 2025 with accurate and up-to-date program information, and the Board helps with messaging to highlight the app as the single source for all AEI information. Board members serve as liaisons to the AE community to help promote the app and its usefulness before, during, and after the event.
Action/Update
Impact on Other Committees
None
Anticipated action by Executive Committee or Board of Directors
None