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As artificial intelligence pulls information from across the web, your website plays a crucial role in shaping consumer perception of members and REALTOR® associations. Is your content robust and informative? According to Ad Age, “owned media is the No. 1 ‘ingredient’— or ‘algorithmic anchor’—of AI answers across all engines from Perplexity and Grok/X to Gemini and ChatGPT.” In other words, say experts, your website isn’t just talking to humans anymore—your content also must educate bots. Creating robust, informative content that caters to both these audiences is just one of many new realities we must face in an increasingly AI-centric world.
From Ad Age’s “AI and Brands—10 Realities Marketers Can’t Ignore,” July 2, 2024.