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Striving to meet our members’ needs is one of the fundamental catalysts for change. Are you delivering value in the area of professional development? If not, it may be time to reimagine the professional development you provide, moving beyond solely passive learning options to offer a variety of dynamic and interactive experiences.
- Content. Start with resources tailored to various preferences to ensure all members can engage with the content in a manner that suits their learning style:
- Reading materials, blog posts, etc.
- Short and long-form video content
- Interactive activities
- Podcast episodes
- Digital platforms. Platforms like Zoom, WebEx and Microsoft Teams are often used for meetings and classroom spaces that require live interaction. Online learning management systems such as Blackboard, Canvas, Moodle or Thinkific, on the other hand, typically have robust tools and features to enhance and support the education experience with interactive content. No matter the platform, consider increasing engagement beyond a simple video stream or meeting recording. For example, can you use the whiteboard function for some enriching interaction, or can you gamify the content in a way that allows the member to practice, build and retain the information learned? Does the platform offer ways to diversify the delivery of content with video, quizzes, interactive build-your-own adventure stories, animations, etc.? Also consider how to provide a blend of live interactive and prerecorded sessions so members can engage in real time or at their own pace.
- Increased accessibility. Location, time, devices and ease of use are all important considerations. What technology or application is most common or familiar? What learning curve is required with a new technology? Use focus groups to help identify user experience pitfalls during planning and development.
- Engagement. Create a sense of community by encouraging networking and peer-to-peer learning opportunities. Use social media and other online tools to keep members connected, engaged and informed of all your association’s offerings.
An association’s longevity is a testament to the power of embracing change and viewing a challenge as an opportunity for innovation. Adopting a proactive approach not only inspires others but also encourages further evolution within the association.
