As social networking websites and blogs continue to gain popularity in the real estate marketing world, real estate professionals are striving to create unique and clever usernames that identify them publicly to others viewing the site. “Number1realtor” or “yourMichiganrealtor” or “jane_chicago_realtor” may sound like unique usernames, but each of these examples violates the National Association of REALTORS® trademark usage rules as well as the bylaws of the ion.local/state associat

The rules governing the use of the REALTOR® marks are the same regardless of the medium in which the marks are being used, i.e., print advertising, web advertising, URLs, e-mail addresses, usernames, and more. These rules require the REALTOR® marks to be used with the name of a member or with the legal name of a member broker’s real estate business. A separate rule prohibits use of REALTOR® with descriptive words or phrases. Because domain names must be lowercase and cannot accommodate the R symbol, the requirements to use capitalization and the registration symbol “®” with the REALTOR® marks are relaxed for usernames. Here are some examples of acceptable and unacceptable usernames:

Acceptable usernamesUnacceptable usernames
janesmithrealtorrealtor
jsmithrealtorchicagorealtor
smithrealtoryourchicagorealtor
jane_smith_realtoryour_chicago_realtor
realtorjanesmithcyberrealtor
realtorjsmithvirtualrealtor
realtorsmithrealtor_mom
realtor_smithrealtorsolution
Illinois_association_of_realtorslocalrealtor
@realtorjanetop_chicago_realtor
JaneRealtornumber1realtor
realtorjanechicagohotshotrealtor
chicagojanerealtorresidentialrealtor
realtor_jane_number1commercial_realtor
janechicagorealtor

 
What’s your username? Does it comply with the trademark usage rules? To learn more about proper use of the REALTOR® trademarks online, contact your local or state association. Additional information is also available at NAR's Logos and Trademark Rules page. 

Advertisement