NAR examined REALTORS®' current tech usage and their attitudes about the future of real estate technology.
Key Findings
- Thinking back on the last 12 months, respondents found that these technology tools used in their businesses were very impactful:
- eSignature (81%)
- Lockbox/showing tech (63%)
- Transaction management (50%).
- 34% of respondents agree that their Brokerage provides them with all the technology tools they need to be successful in their jobs, and 30% strongly agree.
- 87% of respondents use Facebook in their real estate business, 62% use Instagram, 48% use LinkedIn, and 25% use YouTube.
- The top three tech tools that have given respondents (or their agents) the highest number of quality leads in the last 12 months were:
- Social media (52%)
- Customer relationship management (CRM) (32%)
- Their local MLS (26%)
- Respondents reported using these emerging technology tools used in their businesses:
- Drones (35%)
- Artificial intelligence and machine learning 28%)
- 5G (26%)
- Cyber security (10%)
- 59% of respondents were not at all familiar with Blockchain. 31% of respondents believe that Blockchain technology will have an impact on real estate in three to five years.
- 55% of respondents were somewhat familiar with AI. 30% of respondents have used AI one to two times a month.
- 20% reported they were somewhat familiar with the Metaverse/AR/VR. 20% said they believe that the Metaverse/AR/VR will probably have an impact on real estate.
- When asked to rank-choice their preference in consuming information as it pertains to their real estate business, respondents preferred in-person events, virtual events, and email.
